C.J. Neff, CFP®


CJ Neff Headshot

Who am I?

I’m C.J. Neff and I have a passion for helping others realize their dreams. I’ve jumped out of airplanes with friends, organized white water rafting adventures, and now I spend my days combining my love of numbers with my planning obsession to help clients achieve their goals in life. I graduated magna cum laude from Hamilton College where I studied Math (Honors) and French. Travel is a passion of mine; I’ve spent significant time in China, France, and South America. I also love being outdoors – running, hot-springing, and stargazing.

What’s my backstory?

I worked in technology for nearly two decades – most of it in Silicon Valley. Not long after I turned 30, I woke up one day and realized I had made too much money in my 20’s to have a negative net worth — yet there I was. Over the next decade, I learned everything I could about personal finance, got my affairs in order, began to build my own wealth, and decided to fulfill my true calling. I joined Hightower Las Vegas to help others master their finances. I’ve experienced the transformation that personal finance has had in my own life, and it’s my pleasure to share that gift with others!

How can I help you?

I can help you build and protect wealth so you can spend less time worrying about money and more time focused on what matters most.

What do I actually do?

There’s a method to the madness, and it generally involves the following three steps:

1.      Clarifying, prioritizing, and quantifying your goals – I start by understanding what really matters to you. In general, you can have anything, but you can’t have everything. Identifying your real priorities can be an extremely valuable process in and of itself.

2.      Developing a financial plan – Once we know where we’re headed, I’ll develop a plan that maps out the specific steps to take what you have and turn it into what you want. A financial plan provides answers to many questions and helps keep your priorities in focus amidst the hustle and distractions of daily life.

3.      Investment management – Finally, we’ll create and monitor a portfolio of investments designed to minimize risk in pursuit of your required rate of return. What we’re looking to do is grow your wealth over time to get you to your goal with as little risk as possible.

Why do clients choose to work with me over other advisors?

Here’s what I believe sets me apart – I care deeply about helping others realize their dreams. I believe that we’re all different and that the details truly matter. Whether it’s a family vacation in Fiji, paying for the grandchildren’s educations, or retiring with dignity – what matters to you matters to me! My approach is unhurried and personalized. I listen deeply. I take notes. I follow up. I say what I’m going to do, and I do what I said I would do.

What does wealth mean to me?

Wealth, to me, means a cozy home where my partner and I can raise two healthy and happy kids and host dinner parties for our friends and family. Having a second home where we can escape the Vegas summers – and experience a little real winter too – is also part of our dream. Education is very important to us, and we look forward to paying for our children’s (and one day their children’s) educations. And, nothing is more fulfilling than giving back; we intend to leave things a little better than we found them.

How can I be reached?

Please reach out by phone or email anytime. I look forward to meeting you and helping you realize your dreams!


(702) 567-5106


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